Creating content that prioritizes search engines and converts human visitors to your site is an art. Use keyword research tools to identify relevant entities and related queries around your main topics. This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, safety, etc. Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO. As Google improves, it gets even better at understanding what users are searching for and how to meet their needs.
To encourage users to leave product reviews, keep things simple! Track SEO performance with paid or free key word and website monitoring tools. The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights. Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed. The first is the checklist template that you can customize to your liking.
Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and it is completely free. You simply set up the files in Claude.ai and have the tool run a complete audit of your content from – top to bottom.
- Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs.
- Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.
- If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent.
- Text readability is one of the most important factors that influence the overall UX of your site.
🤔 How many keywords do I need for a product page?
There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers.
Increased Traffic
Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential.
Find your keywords
Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization. Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it.
If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.
The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and SEO Anomaly helping you grow. Whether it’s to read a blog post or check out a product page, people browse your content. Optimizing your content can help search engines understand and rank your content, which can lead to people finding your website.
On page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. When executed well, search engine optimization (SEO) tactics put your brand name at the top of search results—a huge win if you’re looking for more organic traffic and brand awareness. But ramping up your SEO efforts can feel overwhelming if you’re unsure where to begin.
Unlike off-page SEO, which focuses on backlinks and other external signals, on-page SEO refers to optimizing the internal elements of a page’s HTML code, content, and structure. There are various ways to find out which keywords are considered by Google relevant to your target keywords. That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning, it’s not the end of the world. On-page SEO is important because it gives search engines several signals to help them understand your content.