On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO. On-page SEO focuses on optimizing visible page elements like content, images, and meta tags to improve user engagement and relevance.
User Experience
Let’s not forget that rankings and ratings are clearly visible on the SERPs and will definitely leave an impression on the searchers. Whether a Google Business Profile (GBP) is a ranking factor is not even the right question here. The GBP is simply the requirement for getting featured in Google’s map pack. Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product.
Or buttons and other interactive elements don’t work, become hidden or broken, and so on. The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content. For example, elements of off-page SEO include building links on other websites that point to your domain, social SEO Anomaly media, guest posts, and more.
If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information. They don’t want to end up on a page with listings of different tire brands. Google knows this, so it analyzes your content to ensure it fits the user’s search. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. You can also invest in on-page SEO services to help you optimize your site’s content. There are many factors that influence how Google ranks your page and it can be difficult to manage all of them.
Marketing Against the Grain
When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page. Many people will decide to click on your page based on what they read in your meta description.
What is an on-page SEO strategy?
- You should always look for new possibilities to promote your website as it’s a great way not only to increase its rankings but also to reach more potential clients.
- At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings.
- If your site doesn’t format on a mobile device, you’ll struggle to rank highly.
- If you get those elements right, your images will be far more likely to show up in Google searches.
- A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see.
People usually follow the formula of “Keyword Phrase
This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements. Each web page is made up of different parts—headers, footers, sidebars, and more. Search engines have long worked to determine the most important part of a given page.